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Latest · Online business market · Oct 2, 2026

Online stores are selling for about 1.5 times annual profit on Flippa

Flippa's own sold-deal data puts the average ecommerce profit multiple at 1.55x for the first half of 2026, down from a 2.48x peak in the first half of 2023.

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  1. Online business marketFeb 11, 2026

    SaaS businesses on Acquire.com keep selling near 3.9 times profit

    Acquire.com's multiples report says the median SaaS profit multiple was 3.9x in both 2024 and 2025, even as public software multiples fell.

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