Tech buyersOct 27, 2026
Salesforce agrees to buy Braze for $47.50 a share, about $5.66 billion
Salesforce says the deal needs no change to its fiscal 2027 guidance and is expected to close in fiscal 2028. Braze serves about 2,770 customers.
Deal at a glance
PendingPaid in: Cash- Buyer
- Salesforce
- Target
- Braze
- Deal value
- $5.66B
- Enterprise value
- Announced
- Oct 2026
- Expected close
- Salesforce fiscal 2028
Figures are as stated by the companies, in US dollars. A deal can change or fall through before it closes.
Salesforce announced a definitive agreement to acquire Braze, a customer engagement platform, in a release dated October 27, 2026. Holders of Braze Class A common stock will receive $47.50 per share in cash, an enterprise value of about $5.66 billion. Closing is expected in Salesforce's fiscal year 2028, subject to Braze shareholder approval, regulatory approvals and other customary conditions.
Salesforce says it does not expect any change to its fiscal 2027 guidance and has not issued guidance for fiscal 2028. It says Braze's real-time messaging and AI decisioning will strengthen cross-channel personalization in its Marketing Cloud. Braze has about 2,770 customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters and Venmo.
The release does not say whether the Braze brand will continue or describe changes to its team. In it, Braze co-founder Bill Magnuson says the company will keep building as Braze, which is a stated intention and not a formal commitment.
Sources
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