Tech buyersNov 2, 2026
Salesforce closes two small AI purchases on the same day
Both deals were announced without a price. Salesforce's own notes say each closed on November 2.
Deal at a glance
Closed- Buyer
- Salesforce
- Target
- Listen Labs and Loops
- Deal value
- Not disclosed
- Not disclosed
- Announced
- Sep 2026
- Closed
- Nov 2026
Figures are as stated by the companies, in US dollars. A deal can change or fall through before it closes.
Salesforce announced on September 29 that it had signed a definitive agreement to acquire Listen Labs, an AI customer-research platform. On October 12 it announced a second agreement, for Loops, an AI analytics product. An editor's note on each announcement says the deal closed on November 2, 2026.
Neither announcement discloses a price or other terms. Salesforce said it expected Listen Labs to close in its fiscal fourth quarter, subject to customary conditions including regulatory clearance, and Loops in early November.
Salesforce describes Listen Labs as a fit alongside its Marketing Cloud and Service Cloud products. It says Loops will advance the shift of its Tableau analytics product toward agentic analytics, and that it plans to bring Loops' technology and specialist staff into Tableau after closing.
Listen Labs is described in the announcement as running AI-led research with a network of more than 50 million participants and interviews in over 120 languages.
Sources
We wrote this story ourselves from the sources below. Open them for the full text and exact wording.
- Salesforce: Signs Definitive Agreement to Acquire Listen Labs (opens in a new tab)
- Salesforce: Signs Definitive Agreement to Acquire Loops (opens in a new tab)
This is a reading of public information, not investment, legal or tax advice. If a figure here is wrong, tell us and we will correct it.