Small-business marketNov 4, 2026
Kraft Heinz sells its North American coffee business for $650 million and keeps 30%
One Rock Capital Partners buys Maxwell House, Gevalia and five other brands. Kraft Heinz stays in as a minority owner and expects about $500 million after tax.
Deal at a glance
Pending- Buyer
- One Rock Capital Partners
- Target
- Kraft Heinz North America coffee
- Deal value
- $650M
- Enterprise value
- Announced
- Nov 2026
- Expected close
- Mid-2027
Figures are as stated by the companies, in US dollars. A deal can change or fall through before it closes.
Kraft Heinz announced on November 4, 2026 that it signed a definitive agreement to sell its North America coffee business to an affiliate of One Rock Capital Partners at an enterprise value of $650 million. Kraft Heinz will keep a 30% non-controlling equity stake.
The brands in the sale are Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean and Sanka. About 250 full-time employees across supply chain, sales, marketing, finance, people and R&D are expected to transfer, along with coffee plants in Jacksonville, Florida, and Vancouver, British Columbia. Kraft Heinz expects about $500 million of net proceeds after taxes and says it will use them to pay down debt.
Closing is expected in mid-2027, subject to regulatory approval and customary conditions. Kraft Heinz says the sale supports its plan to put investment into areas where it can accelerate growth, and expects the transaction to add to its growth and margins. The release does not disclose a valuation multiple.
Sources
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